Spend & campaigns
Media spend, campaign structure, and delivery data from the advertising platforms in scope.
OXUS Analytics
Reporting built for how you run the business
OXUS brings your marketing and revenue data together, cleans it, and builds a web reporting system around the decisions your team makes. You get login access, plus ongoing support as your data, processes, and questions change.
From disconnected data to reporting your team can use
We start with the decisions that need better evidence, then build the reporting that supports them. Each step gives the next one clearer inputs and keeps the work tied to the way your business runs.
1.0
Map
We start with the questions your team needs the reporting to answer, the systems that hold the data, and the definitions people use today. That gives everyone a practical map of inputs, metrics, and owners before anything is built.
2.0
Collect & clean
We bring together advertising, web and product analytics, CRM, sales, and payment records. Then we standardize identifiers, UTM data, and statuses; flag duplicate records; and call out conflicting source values for review.
3.0
Build & review
We turn the cleaned records into a data model and web report. With the people responsible for the numbers, we review joins, definitions, totals, and edge cases before the team relies on the output.
4.0
Support & update
We support the reporting after it is in use. When source systems, processes, or business questions change, we update the model and report with your team.
Built around how your team measures the business
This is not a template dashboard. OXUS Analytics is a web BI and reporting system shaped around your processes, business definitions, and reporting cadence. Your team uses it in a browser with login-based access.
The interface reflects the way your team already reviews performance instead of squeezing every business into the same set of tabs.
What the reporting can bring together
When the underlying data is available, the reporting can put these layers side by side:
Web & product events
Visits, form submissions, product actions, and other agreed behavior events.
CRM stages
Raw leads, qualification stages, and the status changes used by your commercial team.
Sales
Recorded sales and the business entities needed to link them back to acquisition activity.
Payments
Payment records tied to the relevant customer, order, or purchase flow.
Revenue & margin, when available
Revenue and margin, when the necessary source fields are available and the business definitions are agreed.
Examples of reporting questions
The system can be shaped around questions like these, depending on the data available and the way your business measures results.
How does marketing spend relate to revenue?
The reporting can link advertising spend with applications, decisions, and funded products or volumes recorded downstream. It makes the path from acquisition activity to commercial result easier to review without assuming every funnel works the same way.
Where do leads become qualified conversations?
CRM records and UTM data separate a submitted form from a conversation the team defines as qualified. That gives marketing and sales a clearer handoff to review.
How do marketing activity, site activity, and payments connect?
The reporting brings together advertising, web and product events, checkout, and payment records while keeping the source logic needed to interpret each stage.
What’s included
Data model
A documented model that links source records to the business entities, stages, and metrics your team has agreed to use.
Data connections
The connections and data-cleaning logic needed for the advertising, web, product, CRM, sales, and payment sources in scope.
Web reporting
A browser-based reporting system built around the questions, definitions, and review flow mapped with your team.
Access
Login-based browser access, with permissions agreed for the people who need the reporting.
Data checks
Named checks for freshness, completeness, joins, definitions, duplicates, and source conflicts.
Documentation
Documentation of source ownership, metric definitions, data-processing rules, known limits, and operating procedures.
Ongoing support
Maintenance for data connections and checks, plus planned updates when the business or its data changes.
FAQ
Is this a template dashboard?
No. We build the data model and reporting around your processes, definitions, and questions. We may reuse engineering patterns, but not a generic dashboard structure.
Do we need to replace our current systems?
Usually not. OXUS connects the advertising, analytics, CRM, sales, and payment tools you already use. If a source cannot reliably provide the needed records, we document that limitation rather than hide it.
What if our data is incomplete or inconsistent?
We review the data as part of the work, clean what can be cleaned, and make clear where the reporting has limits.
How do people access the report?
Your team uses the reporting system in a browser with login access.
What happens after launch?
We continue supporting the reporting and update it as your data, processes, and reporting needs change.
Let’s talk about your reporting
Tell us where reporting breaks down: the decisions it cannot support, the systems that hold the data, or the places where definitions and numbers no longer match.