Credit line or deferred payment
Qualifying accounts may receive a credit line, deferred-payment terms, or a custom campaign limit, subject to approval.
From business action to a campaign that can scale
The conversion event and economics come first. Tracking, inventory, and optimization follow, keeping media decisions connected to downstream quality.
1.0
Define the action
Start with the measurable event—such as a registration, qualified lead, purchase, or first transaction—and set its validation rules, value, reporting window, and commercial terms.
2.0
Connect attribution
Map the install and downstream-event path across Appnext, your mobile measurement partner, and the systems that confirm quality. Launch follows verification of the required links, postbacks, and test events.
3.0
Launch across suitable inventory
Choose the campaign goal, markets, placements, and controls that fit the brief. Depending on the market and campaign scope, that can include OEM, on-device, onboarding, network, Direct Buy, and in-app inventory.
4.0
Optimize quality and scale
Review delivery, attribution, placement behavior, downstream events, and fraud signals together. Shift budgets and bids toward sources that maintain quality as volume grows.
Standard Appnext buying vs. an agreed downstream-action model
Appnext’s standard campaigns are optimized and billed based on impressions, clicks, or installs. User acquisition supports CPI, CPC, and CPM bidding; re-engagement uses CPC; and CPM is available through Direct Buy.
OXUS can structure its commercial terms around an agreed downstream action that matters to the business. When this model is available and both parties agree, the commercial terms are tied to the validated event; attribution rules, validation criteria, and campaign eligibility are documented before launch.
What OXUS manages once terms are finalized
Alongside the six commercial and operational advantages above, OXUS manages the day-to-day measurement, campaign optimization, creative adaptation, and reporting.
Tracking implementation
Required links, macros, impression tracking, postbacks, mobile measurement partner setup, and verified test events.
Campaign management
Goals, markets, budgets, bids, placements, audiences, exclusions, and scaling decisions based on the agreed quality signal.
Creative adaptation
Images, video, calls to action, naming, and market adaptations based on available source assets.
Named team and reporting
Campaign reporting, issue handling, working sessions, and clear recommendations for next steps.
Practical campaign patterns
The downstream action varies by business. These are operating patterns, not promised results.
Optimize beyond the install, toward registration
Install delivery is connected to a validated registration event. Placement and cohort decisions use both conversion rate and event quality, so cheap installs do not automatically earn more budget.
Separate submitted leads from qualified demand
A lead event is connected to the commercial team’s qualification criteria. The campaign can then be reviewed against accepted leads rather than raw form submissions alone, when that data can be reported reliably.
Measure acquisition through purchase
For commerce or transaction-led apps, install and engagement data can be connected to a purchase, first transaction, or another agreed revenue event. Scaling decisions use the validated downstream signal and account for its reporting lag.
What’s included
Commercial setup
Before launch, the commercial setup documents the agreed action, whether CPA is a billing model or performance target, the rate or target economics, attribution and validation rules, reporting window, payment terms, limits, and review cadence.
Campaign architecture
Goals, markets, budgets, placements, bids, allowlists and blocklists, and the testing sequence for the approved scope.
Tracking implementation
Required links, macros, impression tracking, postbacks, mobile measurement partner setup, and test events.
Creative adaptation
Campaign-ready images, video, calls to action, naming, and market adaptations based on available source assets.
Quality controls
Placement review, downstream-event checks, fraud signals, attribution consistency, and documented exclusions.
Optimization
Ongoing bid, budget, placement, and audience decisions based on delivery and the agreed quality signal.
Reporting and support
Campaign reporting, working sessions, issue handling, and clear recommendations for next steps.
FAQ
How is this different from running Appnext directly?
Run Appnext directly if your team already manages campaign setup, mobile measurement partner (MMP) postbacks, placement quality, fraud claims, and international billing. Use OXUS when you want one team to manage that work alongside any eligible commercial and inventory terms.
Which buying models does Appnext support?
Appnext documents CPI, CPC, and CPM bidding for user acquisition, CPC for re-engagement, and CPM through Direct Buy. The available model also depends on the campaign goal and targeting setup.
Do you promise a fixed acquisition cost?
No. The commercial model can be tied to an agreed downstream action when the event, validation rules, attribution, and terms are confirmed. Actual cost and volume still depend on the market, inventory, product, creative, and campaign performance.
Which downstream actions can we use?
A registration, qualified lead, purchase, first transaction, or another measurable event can work. The event must be attributable, reported reliably, and defined clearly enough for both teams to validate.
Can you work with our current attribution setup?
Usually, after technical validation. Appnext’s documentation covers common mobile measurement partners and tracking links; OXUS confirms the specific MMP, macros, postbacks, attribution window, and test procedure for your setup.
Are individual payment terms available?
They may be available for qualifying accounts. Any deferral, campaign limit, or other individual term is confirmed after account review and depends on the market and campaign scope.
Let’s define the action before planning the media
Tell us which downstream event matters, how you measure it today, which markets are in scope, and the volume you want to test. The first review will identify the tracking, inventory, and commercial questions to resolve before launch.