Performance buying
Xerxes documents CPM, CPC, CPI, and CPA buying models for mobile performance campaigns.
OXUS Paid Media
Xapads campaigns. Pay per validated action.
Reach mobile-app users through OEM and in-app inventory with CPA billing through OXUS. We agree on the action, rate, and validation rules before launch, then handle creative adaptation, measurement, and invoicing.
What you get with OXUS
- CPA billing
- Pay for the agreed, validated action at the rate set before launch.
- Creative adaptation
- Your source assets adapted to the campaign’s formats and markets.
- Measurement and billing
- One team reconciles conversion data and handles invoicing.
- Campaign execution
- OXUS handles setup, optimization, and reporting.
CPA is how you pay, not just a campaign target
You pay OXUS for validated actions at the agreed CPA rate. Before launch, we define the billable event—such as an install, registration, or purchase—and agree on attribution, validation, and commercial terms.
A target CPA is a planning and optimization goal, not the billing rate. The platform buying model is selected separately: Xerxes supports CPM, CPC, CPI, and CPA, and OXUS checks campaign eligibility before choosing the setup.
Mobile supply
Xapads combines OEM and in-app inventory for install and downstream conversion objectives.
OEM integrations
Xapads documents integrations with Xiaomi, OPPO, and Vivo; placement availability is confirmed per campaign.
MMP connection
Campaign setup can connect an MMP such as AppsFlyer or Adjust for conversion tracking.
Why run Xapads through OXUS?
You keep your team focused on the app. Through our direct commercial relationship with Xapads, we take on campaign execution, creative adaptation, conversion reconciliation, and invoicing.
Campaign strategy
Define the conversion action, unit economics, markets, inventory hypothesis, test budget, and scale criteria.
Setup and launch
Build the campaign structure, targeting, budgets, bids, tracking links, postbacks, and launch checks.
Creative adaptation
You provide source assets and product context and approve the claims. OXUS adapts the concepts and localizes the creative for the formats and markets approved for each campaign.
MMP measurement
Connect AppsFlyer or Adjust, validate events and attribution, and agree on one MMP or backend as the single system of record for billing and discrepancy review.
Optimization
Review bids, budgets, placements, audiences, cohorts, event quality, and fraud signals against the agreed action.
Reporting, billing, and documentation
Deliver reports on the agreed schedule, resolve campaign issues, and handle invoicing and campaign documentation.
A four-step path from assessment to optimization
We agree on the billing terms and test plan, verify tracking, and review conversion quality before scaling.
- 1.0
Assess
Confirm the app, markets, acquisition event, measurement stack, creative inputs, budget, target CPA, and quality criteria.
- 2.0
Design
Agree on the client CPA rate and billable action, then choose the platform buying model, inventory, test plan, and reporting schedule.
- 3.0
Launch
Complete link, postback, event, creative, budget, and control checks before launch.
- 4.0
Optimize
Compare delivery with downstream quality, then change bids, budgets, placements, audiences, and creative deliberately.
Built for international acquisition plans
Xapads publishes mobile audience coverage across India, Southeast Asia, the Americas, and Europe. OXUS evaluates those markets as part of the wider acquisition mix rather than treating platform reach as proof of campaign fit.
Where the assessment starts
Product-market fit, addressable Android audience, event depth, creative localization, attribution readiness, and enough conversion data to optimize responsibly.
What we agree on before launch
Your campaign terms connect the price, inventory, and conversion data to the same billing agreement.
Rates and volume follow assessment
We quote the CPA rate after reviewing your app, markets, action, and conversion data. We do not promise delivery volume before that review.
Inventory varies by campaign
OEM and in-app placements and formats remain subject to campaign, market, vendor, and creative availability.
Attribution must be testable
Before launch, both teams agree on the conversion event, attribution window, the single system of record, and rules for reconciling rejected, duplicate, and invalid conversions.
Roles stay explicit
Xapads operates the underlying advertising technology. OXUS provides client-facing strategy, execution, measurement, reporting, billing, and campaign administration.
Questions growth teams ask first
Which conversions do we pay for?
The billable event and validation rules are set in your CPA agreement. OXUS reconciles conversion data against the agreed system of record, including how rejected, duplicate, and invalid conversions are treated.
Can OXUS work with our current MMP?
Usually, after technical validation. Xapads documents AppsFlyer and Adjust in its campaign setup guidance; OXUS verifies the specific links, postbacks, events, and attribution settings for the campaign.
Which inventory can we test?
We propose OEM and in-app placements for your app and confirm available manufacturers, formats, and markets during the assessment.
Which markets are a fit?
Start with your priority markets. We assess audience fit, acquisition economics, creative localization, and tracking data, then recommend where to test first.
What does OXUS need to assess a campaign?
Your app, priority markets, target action, current MMP setup, recent acquisition costs and conversion data, creative inputs, budget range, and the quality criteria used after conversion.
Find out what a Xapads campaign would look like for your app.
Send your app, priority markets, target action, MMP setup, and budget range. We’ll return a fit or no-fit decision, proposed CPA terms, an initial test plan, and any requirements to resolve before launch.